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The Lean Startup

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Ries, Eric
ISBN 
9780670921607
Format 
Trade Paperback
Recommended Price 
R380.00
Published 
November 2011
About the book: 
The Lean Startup  is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
 
Essential reading for any ambitious entrepreneur,  The Lean Startup  will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
 
With over a million copies sold across the globe, now is your time to think Lean.
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About the Author

Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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