Search for your favourite author or book

Inventology

ISBN 
9780593073476
Format 
Trade Paperback
Recommended Price 
R380.00
Published 
March 2016
About the book: 

Find out where great ideas come from.

A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.

Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?

In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to ‘impossible’ problems.

A must-read for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.

Others also viewed

The first account from a prisoner of war in the Russia-Ukraine conflict. A shocking, hugely...
Can the Euro be saved? Should it be?Nobel prize-winning economist Joseph E. Stiglitz dismantles the...
Hot on the heels of the Netflix show based on #GIRLBOSS comes Sophia Amoruso's new workbook of...
The bestselling historian with the incredible true story of WW2's most infamous Nazi prison...