Art of the Start 2.0

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now feature Guy Kawasaki's advice on the tools that make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepeneur, own a business, or want to get entrepeneurial within an organisation, this book will help you make your crazy ideas stick. It's an adventure that is more art than science - the art of the start.